One hundred black creators have joined the inaugural Rising Voices project – a six-week incubator programme that is a first-of-its-kind for TikTok in South Africa. Among these 100 voices are creators who showcase various skills and talents, which span across multiple categories, including comedy, fashion, beauty, meme, body art, singing, dancing and healthcare – all types of content that we’re eager to see so much more of on TikTok.
Through this programme, which officially kicks off this month, participants will be taken through a rigorous content creation boot camp where they will learn digital skills to help amplify their content creation abilities, as well as have access to career-building resources and industry experts such as social media influencer Nadia Jaftha, filmmaker Mmabatho Montsho and DNA Brand Architects founder, Sylvester Chauke.
“We were thrilled to have received over 2000 entries during the application period, with so many of the video submissions showcasing the incredible talent of black content creators in South Africa. As we start the programme, we wish all candidates the best and look forward to seeing how each creator brings the skills they learn to life,” said Boniswa Sidwaba, content operations manager, Africa.
Renowned DJ and producer DJ Zinhle and digital creator, Mihlali Ndamase, have also joined this exciting movement.
South Africa is a market brimming with creative talent from black creators and we are committed to providing the best local support to help amplify the voices of this community. Through this initiative, TikTok will empower these creators to thrive on our platform and beyond, as we aim to provide them with career-building resources and programs.
“Projects like this one provide black content creators with vast opportunities to further develop their digital skills while learning from some of the industry’s leading content experts, said Makhosazana Khanyile, CEO of the NFVF. “We look forward to seeing the incredible content and content creators that will emerge from this programme, and we are confident it will add tremendous value to the film and video industry in South Africa.”
Once the incubation program is complete, the selection committee will choose 20 of the incubator creators to receive a grant. Creators selected for the grant will be tasked with creating a series of paid content and will be given a one-on-one mentor session to analyse their content plan.