We Have Launched A New Logo – Representing The IPO’s Next Evolution!

In July at the Durban FilmMart we officially launched our fresh new logo identity. This is a representation of our evolving identity – bolder, brighter, and more dynamic. If you look closely you may notice the acronym ‘IPO’ incorporated in our ‘eye’. From the deserts of Ancient Egypt to the markets of Istanbul, the eye has become synonymous with protection, healing and good luck. Eyes are associated with focus, truth, clarity, light, vision, awareness, and observation. All associations we felt befitting of our organisation, our vision, mission and values!