UN launches COVID-19 Global Call to Creatives

The United Nations has issued an open brief – Global Call to Creatives. There is no deadline. For the first time, the UN is launching an Open Brief to Creatives everywhere to help spread public health messages in ways that will be effective, accessible and shareable. Together we can flatten the curve. This isn’t a single campaign. We are looking for a multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages. We are asking you to extend your imagination, raise your ambition and lend your support and ingenuity.

By reaching out to creatives around the world, we hope to inspire creatives, influencers, talent, networks, media owners + who can take these key messages and bring their own magic to them – a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences we are not yet reaching.  The UN has identified six key areas of public activation most essential right now. Together these make up six ‘mini-briefs’ or episodes:
1. Personal hygiene
2. Social distancing
3. Know the symptoms
4. Kindness contagion
5. Myth busting
6. Do more, donate

Further resources, facts, ideas, inspiration are in the UN Brief: 

Creative content which is ready for dissemination or has already gained traction should be submitted for considered use by the UN via this form: