UN launches COVID-19 Global Call to Creatives
The United Nations
has issued an open brief – Global Call to Creatives. There is no
deadline. For the first time, the UN is launching an Open Brief to
Creatives everywhere to help spread public health messages in ways that
will be effective, accessible and shareable. Together we can flatten the
curve. This isn’t a single campaign. We are looking for a multitude of
creative solutions to reach audiences across different cultures, age
groups, affiliations, geographies and languages. We are asking you to
extend your imagination, raise your ambition and lend your support and
ingenuity.
By reaching out to creatives around the world, we hope to inspire
creatives, influencers, talent, networks, media owners + who can take
these key messages and bring their own magic to them – a creative twist,
a cultural quirk, an interpretation which helps amplify them to
audiences we are not yet reaching. The UN has identified six key areas
of public activation most essential right now. Together these make up
six ‘mini-briefs’ or episodes:
1. Personal hygiene
2. Social distancing
3. Know the symptoms
4. Kindness contagion
5. Myth busting
6. Do more, donate
Further resources, facts, ideas, inspiration are in the UN Brief:
https://docs.google.com/presentation/d/1uR9gq1nC_ZYlGHkyaU7bRivTJ0gmtaxqZ5_4BvzcGnM/preview
Creative content which is ready for dissemination or has already gained
traction should be submitted for considered use by the UN via this
form:
https://docs.google.com/forms/d/e/1FAIpQLScQX6P1c9c72TjCGYE3INTq9K0aIRVFcIKFtXIAH0H96znv2A/viewform