The IPO represents, protects and promotes the interests of independent South African film, television and digital media producers and, in turn, all who work in and are suppliers to the industry value chain.

NEWS 

South African Film Industry Estimated to Take In R5.2bn in 2025

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Between November last year and June this year, foreign-owned production houses invested R2.52 billion in South Africa’s film sector, with projections surpassing R5 billion by October 2025. This influx of investment not only showcases South Africa’s growing reputation as a film production hub but also highlights the industry’s potential to drive economic and social development.

According to Bobby Amm, CEO of the Commercial Producers Association South Africa (CPASA), these investments are directly enhancing South Africa’s standing in global business, tourism, and travel sectors. The impact is particularly evident in the hospitality industry, where international production crews booked over 59,000 hotel bed nights from November to August, generating nearly R148 million in revenue. With an average spend of R2,500 per night, the film industry’s influence extends well beyond the set.

Film production also has a powerful multiplier effect, amplifying economic benefits across various sectors. For every rand spent on film production, an estimated R2.50 is generated in the local economy, creating a ripple effect that boosts businesses and communities nationwide.

James Byrne, founder of the International Tourism Film Festival Africa (ITFFA), highlights the broader impact of international productions. South Africa’s unique locations, competitive exchange rates, and skilled crews have cemented its reputation as a top destination for global film projects. This activity fuels job creation, invigorates local businesses, and fosters growth across multiple industries, including tourism and hospitality.

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